Archive for Communication

Ben Goldacre is a medical doctor who investigates the real effects of medicines & drugs and how pharmaceutical companies can absolutely legally hide unfavourable trial results. Even some academic papers which we believe are ‘objective’ and reliable are often planned, and written by people who covertly work for those same companies. He wrote “Bad Science” which just came out recently, read more about it here.

If you do not have time to read through the whole book, watch this TED video which explains it all.


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Perspective is Everything

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The circumstances of our lives may matter less than how we see them, says Rory Sutherland in this TedX video.

Now the problem is, when you can’t smoke, if you stand and stare out of the window on your own, you’re an antisocial, friendless idiot. If you stand and stare out of the window on your own with a cigarette, you’re a fucking philosopher.

So the power of reframing things cannot be overstated. What we have is exactly the same thing, the same activity, but one of them makes you feel great and the other one, with just a small change of posture, makes you feel terrible. And I think one of the problems with classical economics is it’s absolutely preoccupied with reality. And reality isn’t a particularly good guide to human happiness.” Read More→


Experience, Memory and Happiness

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Nobel laureate and founder of behavioral economics Daniel Kahneman reveals how our “experiencing selves” and our “remembering selves” perceive happiness differently. This new insight of the Two Selves within has profound implications for economics, public policy — and our own self-awareness.

We need to consider experience and memory separately when we study happiness, i.e. what we experience in the present is not what we remember after the fact. This is of utmost importance in a world that is starting to recognise how well-being and ‘happiness’ impact our economy and life generally. Considering that all public policies, work organistion

“We do not attend to the same things when we live our life and when we think about it”, says Daniel Kahneman. “Happiness is not a substitute to well-being, it is a completely different notion.”


Information as Food

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Watch this interesting insight on information: we treat it as food. In this 8mn TED video, JP Rangaswami asks: “what would change in your life if you considered that the information you take in everyday is food”?

He finds many similarities and points of comparison. We were hunter gatherers of information (free to roam) and moved to become farmers of information (create ownership). And there are as many ways to consume food as there are to consume information. Information as well as food as a “use by date” and, like food, major impact on the environment. Are we going to start looking for the ‘fact’ percentage? And what happens when information stops pouring in? Famine.

He quotes Clay Shirky who said: ‘we do not suffer from information overload, simply from filter failure’. Fundamentally, food issues are consumption issues, so how do we create diets and exercise within ourselves to digest and use it responsibly?

Apart from the interesting reframe on information, I found this musing interesting because this is exactly what NLP helps us to do.

Information as Food

Categories : Communication, Reframe
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The Structure of Stories

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For thousands of years, people have been telling stories. In certain cultures, story tellers are revered and honoured. We, as human beings, love stories. They help us learn, they create a sense of belonging, they evoke strong emotions, they are the building blocks of entire cultures.

The reason why they are so powerful is because they speak directly to our unconscious mind, that part of us that is not rational but emotional, the intuitive side of being human.

Story-tellers and marketers have known that for a long time. Despite what we all would like to believe, at our core, we are not rational (look for posts tagged Behavioural Economics on this blog and on The MasterMinds NLP Tutorials blog). Edward Bernays, the father of Public Relation & ‘spin’ (or how to present negative things under a positive light) knew that we do not buy things based on the utility that the product holds for us, but mostly based on our emotional response to it.

So, theoretically, if someone had the trick behind telling THE perfect story, that person would have the power over our unconscious minds. Well, it seems some people do!

Nancy Duarte studies stories. She has told and heard thousands of them over the years, and she came up with a really interesting idea: the secret structure of great talks, those talks that will hook up your listeners. From Martin Luther King’s ‘I Have A Dream” to Steve Jobs keynote introducing the iPhone in 2007, she demonstrates how to structure your story or talk for greater impact in this TedX (great) talk.

Structure of Great Stories

Check out The MasterMinds public courses webpage to improve your communication.

Categories : Communication
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