Must Read In 2012


If you are reading this blog, you are curious about Human nature. If you are curious about Human nature, there is a book you ABSOLUTELY have to read.  It’s the book I just finished.

Daniel Kahneman is a Professor of psychology. An extraordinary one. A psychologist who won a Nobel Prize in Economic Science.
Together with his long time collaborator Amos Tversky, they conducted research since the 1970’s that have disproved the widely accepted economic model which traditionally assumes that humans are rational and maximise utility.
Their research lead to the development of a new science called ‘Behavioural Economics’ based on the assumption that humans are irrational, and that we tend to be influenced by data that is totally irrelevant to the topic at hand.

For example, in one experiment they asked college students two questions:
“How happy are you with your life in general?” and “How many dates did you have last month?”
When asked in this order they found almost no correlation. However, simply changing the order of the questions influenced the students a great deal: those who had been on a lot of dates rated themselves as much happier than those who had not.

In another experiment in Germany, they found that experienced judges were much more likely to give shoplifters a longer sentence if they had rolled a dice loaded to give a higher number just before making that decision.

‘Thinking, Fast & Slow”‘ is a great way to start the year: after reading the book, you will feel completely comfortable being as irrational as you want, and let’s face it, nothing is more liberating than irrationality. 🙂

Another way to understand Human nature and the complex processes behind our decision making is to take one of the NLP courses that we have lined up for you this year. Visit the schedule of all courses to read more about them.

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