Reframing, Easy But PowerfulBy
One of the first NLP techniques that I teach in our corporate trainings is a technique called ‘REFRAMING’. Although easy to perform, it is a very, I mean VERY powerful technique. So powerful in fact, that sometimes, it is the only technique needed to change a behaviour of even a belief.
What is a “reframe” and when is it useful?
Reframing simply refers to something we do all the time: the process of changing the meaning of a statement or situation.
How is this useful?
This is useful in a myriad of situations:
- In sales: answering objections raised by a prospect (in sales, reframing is called “handling objections“)
- In education: reframing students who lack self confidence (‘I’ll never make it‘)
- In negotiation: reframing both parties so that they come to a solid agreement faster.
- In human resources: improve relationships between people who have different ideas
- In meetings: smoothen out communication
In the Presuppositions of NLP, “The Map is not the territory” means that all meaning is context dependant. If a certain word has a certain meaning, the meaning depends on the context in which it appears.
There are many different ways to reframe (in fact, during the NLP Master Practitioner & Coach training we look at 20 powerful reframes), but the 2 basic ones are:
– Context reframes
– Content reframes.
What is the difference between “Contexts” and “Content” reframe?
Context Reframe is giving another meaning to a statement by changing the context.
Example: ‘my 6-years old daughter is too head-strong’ ‘won’t you be happy when she grows up that she will be able to end for herself?’ (that’s taken from a real-life example from Milton Erickson).
Content Reframe is giving another meaning to a statement by recovering more content, which changes the focus. It is also called Meaning Reframe.
Example: ‘My boss always comes to me when he wants someone to deal with this most difficult customer who is also the most important.’ ‘He must trust you so much!’