Jan
07

Reframing, Easy But Powerful

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One of the first NLP tech­niques that I teach in our cor­po­rate train­ings is a tech­nique called ‘REFRAMING’. Although easy to per­form, it is a very, I mean VERY pow­er­ful tech­nique. So pow­er­ful in fact, that some­times, it is the only tech­nique needed to change a behav­iour of even a belief.

What is a “reframe” and when is it useful?
The process of chang­ing the con­text of a state­ment to give it another meaning.
This is use­ful in answer­ing objec­tions raised by a prospect in a sales interview.
What is the dif­fer­ence between “Con­texts” and “Con­tent” reframe?
Con­text Refram­ing is giv­ing another mean­ing to a state­ment by chang­ing the context.
Con­tent Refram­ing is giv­ing another mean­ing to a state­ment by recov­er­ing more con­tent, which changes the focus. It is also called Mean­ing Reframe.

What is a “reframe” and when is it use­ful?
Refram­ing sim­ply refers to some­thing we do all the time: the process of chang­ing the mean­ing of a state­ment or sit­u­a­tion.
How is this use­ful?

This is use­ful in a myr­iad of situations:

  • In sales: answer­ing objec­tions raised by a prospect (in sales, refram­ing is called “han­dling objec­tions”)
  • In edu­ca­tion: refram­ing stu­dents who lack self con­fi­dence (‘I’ll never make it’)
  • In nego­ti­a­tion: refram­ing both par­ties so that they come to a solid agree­ment faster.
  • In human resources: improve rela­tion­ships between peo­ple who have dif­fer­ent ideas
  • In meet­ings: smoothen out communication

etc…

In the Pre­sup­po­si­tions of NLP, “The Map is not the ter­ri­tory” means that all mean­ing is con­text depen­dant. If a cer­tain word has a cer­tain mean­ing, the mean­ing depends on the con­text in which it appears.

There are many dif­fer­ent ways to reframe (in fact, dur­ing the NLP Mas­ter Prac­ti­tioner & Coach train­ing we look at 20 pow­er­ful reframes), but the 2 basic ones are:
– Con­text reframes
– Con­tent reframes.

What is the dif­fer­ence between “Con­texts” and “Con­tent” reframe?

Con­text Reframe is giv­ing another mean­ing to a state­ment by chang­ing the con­text.
Exam­ple: ‘my 6-years old daugh­ter is too head-strong’ ‘won’t you be happy when she grows up that she will be able to end for her­self?’ (that’s taken from a real-life exam­ple from Mil­ton Erickson).

Con­tent Reframe is giv­ing another mean­ing to a state­ment by recov­er­ing more con­tent, which changes the focus. It is also called Mean­ing Reframe.
Exam­ple: ‘My boss always comes to me when he wants some­one to deal with this most dif­fi­cult cus­tomer who is also the most impor­tant.’ ‘He must trust you so much!’

Want to know more? In our train­ings, we go deeper into the Art of Refram­ing. Join The Mas­ter­Minds NLP Cer­ti­fi­ca­tion train­ing in March! Click HERE, or email me.

Categories : Reframe

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