The Power of Myth in Business

Watch this TED video by the Chief Belief Offi­cer of the now well known Future Group of India. The new trend in busi­ness thought.

“Next time you meet a stranger, under­stand that you live in the sub­jec­tive truth, and so does he. When you under­stand it, you’ll dis­cover some­thing spec­tac­u­lar. You’ll under­stand that within infi­nite myths lies the eter­nal truth. Who sees it all? Varuna (the sea God) has but a thou­sand eyes. Indra (the sky God) hun­dred. You and I, only 2!”

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